Tips for using Facebook Live

Ok, so you are probably wondering how the heck you use Facebook live for your business. You’ve probably heard all about how great live video is for your business, but you might not be 100% sure how to implement it. Here are a few tips to help push you through your start to using Facebook live to grow your business online!

Tip 1: Practice, practice, practice. Facebook live can be super intimidating if you are brand new to it. The thought of talking live, on camera, to many people can be seriously frightening for people. Believe it or not, I was there at one point in my video career. However, with practice I was able to move past the awkwardness I was feeling, and now going live is literally one of my FaVoRiTe things to do! I see it as relaxing time to catch up with those in my group or those that follow my Facebook page.

Tip 2: Treat it like a conversation. One of the huge differentiators of Facebook live is that you are able to engage with your audience live! This is amazing because it helps to build the relationship between you and your viewers. Doing this over a long period of time can definitely cause someone to purchase from you if you are selling something. Treating this as a conversation will help to make you feel more relaxed, and also make it more fun for your audience! Be sure to engage, call them out by name when they join and answer their questions, and be sure to ask your viewers to comment where they are watching from, like the video, and share it if it was helpful!

Tip 3: Be consistent. A lot of people expect to see results from Facebook live only after they go live once or twice. The key with anything in marketing is consistency! Going live on a consistent basis will help to build trust with your audience that will grow over time. Your audience will also begin to expect your Facebook lives on a consistent basis, which will help to grow your following!

Tip 4: Let them know! Before you go live, be sure to let your audience know a couple days ahead of time and also the day before you go live. This way, your audience will expect you and will make time to tune into your live!

Tip 5: Re-purpose your lives. When you create any video, don’t view the video as a one-time thing. You can re-purpose video content for days! For example, once you create your Facebook live, you can download the video and upload it to your Instagram feed or YouTube. You can then link to the YouTube video from your website! Additionally, as soon as you go live, you should share the video to your Facebook group and personal Facebook page.

Facebook lives, once done over time, are a fantastic way for you to reach your audience, grow your clientele and your business.

To learn more about Facebook lives and to interact with other entrepreneurs who are growing their business just like you, be sure to join my free Facebook group here.

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How to start a video production business

Hello hello!

You are probably here because you either 1) want to start a video production business or 2) you want to improve your current video production business. I’m super pumped that you are here – I’ve got some content in store for you that I truly believe will help to take your business to the next level.

Here are my top five tips on how to start a video production business and truly succeed in this industry.

Click here to learn the top 10 mistakes to avoid when starting a video business.

  1. Identify your niche. Where a lot of video production companies fail is focusing their time on every single job they can get, rather than honing in on one niche, understanding the specific pain points within that niche, and really succeeding there before expanding into other niches.
  2. Create a solid portfolio. This might involve significantly reducing your prices or even doing free work in the beginning. When doing this, shoot for some of your local dream clients. This will increase the brand perception of your work and could also potentially lead to referrals.
  3. Create your marketing plan. Most good things in business start with a good plan! It is important to clearly understand where to market based on your niche. Think about where people within your niche hang out and how you can reach them.
  4. Use a multi-channel marketing strategy. Focus not on only promoting your business online (website, FB groups, Instagram, email marketing), but also attend in-person networking events to build solid relationships. Also, don’t just try to sell everyone you know. Building relationships that are genuine is the first step. If people like you, they will recommend you.
  5. Find your unique differentiator. What makes you stand out from your competition? It is never a good idea to use price as a differentiator because when businesses constantly undercut each other, they lose money and drive prices too low for it to sustain a business. Think about what makes you different – do you also do marketing? Fast turnaround times? Unmet video expertise? Once you find that, market the hell out of it.

As you build your video business, keep an eye on other competitors in the market keep a pulse on trends by regularly doing research, and even consider interviewing video companies in other markets to learn more about their success strategies.

Click here to learn the top 10 mistakes to avoid when starting a video company.

The Secret Sauce to Video Marketing

Today I’m going to share with you everything that your TOUGHEST competitor doesn’t want you to know, and it also happens to be a part of module 5 of my Level Up with Video Program. Today we are going to chat marketing.

Step 1: Think about the current social media platforms that you use. Integrating video into your marketing plan doesn’t have to mean hours and hours of extra work a week. Start small by integrating video into the platforms that you already use. A couple of examples:

Instagram – Stories, ads, posts

Facebook – Stories, ads, posts, lives

Twitter – Posts, livestreams, ads

LinkedIn – Posts, profile videos, blog posts, ads

Step 2: Think about how your audience likes to consume video content. If your audience prefers informal, off-the-cuff-style videos, then a live stream would likely be the best way to reach them. If you audience prefers very formal or edited videos, then a pre-recorded video series might resonate the best.

Step 3: Another great way to extend the reach of your videos is by leveraging your blog and website! Whenever you create a video, you can also create a blog post around the same topic and embed the video. Embedding video into your blog posts is GREAT for SEO! Plus it gives people the option of choosing the text or video format.

Another tip for embedding your video is to be sure to host the video on YouTube. This way, you are not only providing video content to your audience, but you are enhancing the SEO of your website while also building your YouTube channel

Aside from leveraging your blog, another idea is to add the video to your website’s homepage. When you add video to your homepage, visitors will most likely stop to watch the video. This will increase the amount of time that someone spends on your page and will help to improve your SEO.

Step 4: Content curation & engagement

Looking for other ways to further enhance the visibility of your video? Content curation sites are a great way to submit your videos so that the people looking for information in your niche can find it! Be sure to fill out all of the description and tag fields to make your video as searchable as possible.

Content curation sites:

Stumbleupon.com

Pinterest.com

Feedly.com

reddit.com

Step 5: So now that you’ve gathered some ideas, the key to truly being successful is to set a schedule for yourself and to stay consistent. Without consistency in marketing, it is very difficult to measure results and make a long term difference in your business. My recommendation is to block time on your calendar to ensure that you have time set aside to market your videos on a consistent basis.

So now that you’ve had a sneak peak of what is available in module 5 of The Level Up with Video Program…do you think that having all of this information at your fingertips would help to streamline your video creation process to now only create high-quality videos that you are PROUD of, but also market these videos in a way that makes sense for your business?

Click here to learn all about the Level Up with Video Program!

Talk soon,

Morgan KG, Video and Marketing Strategist

Founder & CEO, Raleigh Media Co.

Save Time When Creating Video

Ok, so you are ready to save TIME when editing your video, but you don’t quote know where to start? Well the good news is that today I’m giving you a sneak peak into Module 4 of my course: Editing with Ease! If you are ready to save time when editing, use this checklist!

  1. When organizing your clips, be sure to name them. For example, if you have a clip that you want to use at the beginning of a video, name it ‘Use.Beginning.’ If you have a clip that you don’t want to use, just title it ‘DoNotUse.’ This will help you to stay organized when importing your clips into a video editor. Just drag them into your editing timeline and organize them based on the label!
  2. Create a timeline for how you’d like to organize your video clips. Once you map out what your beginning, middle, and end will look like, you can just drag in your clips based on how they are named!
  3. Before you open your editing software, plan your edits out in advance. For example, if you know that your call to action will drive to your website, you’d include that in your plan. If you know that you want to use music, and that you want to fade the music in/out, also put this in the plan.
  4. Be sure to take the appropriate measures when creating your video – meaning, make sure that your audio is good quality and that you are prepared when you film your video. This will drastically reduce time during editing. The alternative is also true – if you have a lot to fix up in the editing process, this can make the video editing process very, very long.
  5. Utilize presets when needed. Presets include titles, color corrections, and even transitions! This can really save you time and can make the quality of your video look much more professional in minutes.

I hope that these time-saving video editing tips make their way into your editing workflow! Anything that you can do to really plan out and organize your process will ultimately help you to save time.

If you want to learn more about skipping the learning curve to create an awesome video that will exceed your business needs, click here.

Talk soon,

Morgan KG, Video and Marketing Strategist

Founder & CEO, Raleigh Media Co.

Simple Sundays: Keeping resolutions

Happy Sunday – I hope everyone enjoyed the weekend !

This month I’ll kick off a new theme, “Keeping New Year’s resolutions.”

Now that we are more than a month into the new year, it is important to reflect and make sure that we are still on track for meeting our goals. This is usually the time of the year that we begin to forget our resolutions and fall into old habits. This post will feature a few tips for staying on track to meet your goals.

  1. Think back to why you created your resolution (s). Are these goals important enough for you to carry through ?
  2. Think about what your life will be like if you do not move forward with these goals. Should you sacrifice your objectives to remain the same ?
  3. How much effort will it take to complete these goals ? Regardless of what the goal is, you should create a feasible plan to accomplish them and estimate the amount of time you will need.
  4. Try not to get overwhelmed with your goals. Sometimes thinking about your dreams or goals and realizing how much effort they can take can be discouraging. The best way to approach this is to refer to the last point and break down the goal into bite sized pieces so that it can be achieved in a reasonable amount of time.
  5. Do you have the support you need to achieve your goals ? If you cannot name at least one person in your life that supports your dreams, it is time to find a group that does. Search for a support system or group through meetup, or mutual friends, who have something in common and can support you when you feel like giving up.

I hope that these tips will help to get you back on track with your new year’s resolutions. Remember, most goals that are difficult to achieve are the most rewarding goals of all, so do not give up.

Thanks,

Morgan

Simple Sundays: Spend Mindfully

Hello everyone, happy sunday again 🙂

To wrap up the last blog post with the theme of spending less, I’ll be diving into a few ways that each of us can spend mindfully. What I mean by this is less spending on meaningless things, and more spending on things or experiences that nourish our minds and souls. It is incredible easy to mindlessly spend money when we get caught up in our daily routines or with trying to keep up with other people. The following examples are a few ways to spend your money that not only entertain, but also benefit you in the long run.

  1. Books – One type of endless entertainment comes in the form of books. You can literally find a book on almost any topic. Unless a book was particularly awful, I’ve never met anyone who has regretted purchasing a book. Selections like fiction, nonfiction and ‘how to’ books are a gateway of easily accessible information that can be difficult to obtain anywhere else. Books are also extremely economical as you can buy used at various bookstores.
  2. Classes – Similar to books, spending money on classes or education is one way to pass the time while learning something new. Investing in yourself is never a bad idea, and if you do a little research you can find some really affordable courses. Options include Coursera or CreativeLive.
  3. Trips – If you are looking for a new adventure or want to learn about a different way of life or culture, travel is the way to do it. Unless something really terrifying or dangerous happens, people are almost always enriched when they spend money to travel. Traveling is also a great way to meet new people and further expand your network, so it really is money well spent.
  4. Ideas – Do you have a new idea that you’d like to invest in ? Do you think it could make a difference or lead to a new career opportunity ? The things in life that draw us toward positivity and happiness are usually worth investing in. Even if the idea does not work out, it is a good feeling to know that you tried and that you had the courage to put yourself out there when most people do not. Invest in your ideas because what you have to offer the world, from your unique perspective, is invaluable. Life is too short to doubt yourself.
  5. Hobbies – Hobbies are a fantastic way to spend your money as they help to keep the mind active and allow you to indulge in your interests. Life isn’t just about work – we all have interests that, if cultivated, could be used as a way to relieve stress or even grow into a more lucrative hobby.

So there you have it – just a few ways to invest your money in meaningful ways. When you invest in yourself, the result is often positive and its benefits are exponential.

I hope you have a great week.

-Morgan

 

Simple Sundays: Eat healthy for less

Happy Sunday, everyone !

To stay on track with this month’s theme of spending less, I wanted to share some tips on how to save money on food throughout the week. Food is definitely an area that is easy to splurge on. With a busy schedule it can be very easy to stop for quick meals on the go, but this can add up fast. It is also very common to default to unhealthy foods because we have less time to think about what we are eating. To avoid these scenarios, I’ve provided 5 tips for saving money on food (and selecting healthier options) that you can incorporate into your daily routine:

  1. Meal prep – I cannot stress how beneficial this one is. Meal prep sounds intimidating and time consuming, but it really isn’t that difficult since you are cooking everything in bulk and just dividing among multiple servings. This definitely saves time and worry throughout the week and you will be much less likely to eat out if you have a (healthy) meal waiting for you at home.
  2. Healthy party appetizers – One way to make the most of the food that you buy is to think ahead. For example, if you are throwing a party, you should make sure to include some healthy appetizers in the mix. This way, you will have healthy snacks left over for the week instead of just chips and queso (or any other unhealthy party snack).
  3. Bring your own – Do you find yourself spending a ton of money on coffee or other novelty drinks throughout the day ? A lot of people do this throughout the work week. One way to cut down on this or perhaps replace with a cheaper option would be to bring your own teas/coffee to work. This will save a lot of money in the long run, as buying a bag of coffee is actually much cheaper than purchasing separately from a cafe. You could even go as far as to bring your own coffee maker to work if that is allowed.
  4. Grocery shopping – It can be really helpful to go to the grocery store once a week to stock up on everything that you need. This limits the number of trips you make to the store so that you do not end up purchasing things that you really don’t need. When going to the grocery store it is also really important to bring some sort of list. This helps to prevent the purchasing of unnecessary items.
  5. No waste – Make sure to eat everything you buy. It is really important to not let the food in your refrigerator go to waste – not only is this food that someone else could have used, but it is also a waste of money. If everyone challenged themselves to eat everything that they bought from the grocery store without letting anything go to waste, a lot of money would likely be saved.

I really hope that these tips were useful – these are just some of the practices that I’ve implemented to not only save money, but also live a healthy lifestyle. If you have any suggestions, tips or tricks, please share in the comments.

Have a great week !

-Morgan

NEW Series: Simple Sundays

Hey there – I hope you had a fantastic weekend. Today I kick off my new blog series, “Simple Sundays.” I’ve been craving to create and read more content about simple living and ways that we can incorporate these practices into our own lives on a daily basis. This includes the food that we eat and cook, what we buy, where we go, and what we do for fun. I don’t think that happiness should be sustained with spending a lot of money or on material belongings, so this blog will give you a few ideas on incorporating that mentality into your lifestyle.

Expect a new blog post every Sunday, featuring tips, tricks, and even interviews with local businesses and thought leaders.

Check out the first Simple Sundays post here.

Thanks for reading,

-Morgan

Simple Sundays: Ten ways to spend your Friday night

I’d like to challenge everyone with January’s topic: Spending less.

With the holidays now past us, I think most people can relate with the need to save money. It is also a time when New Year’s resolutions overtake the lives of many (or at least temporarily). Whether you want to save a few dollars here and there, or are embarking on a strict budget, this month’s posts will address a few ways this can be done.

Today I’ll be exploring a few activities that can be used to save money over the weekend, and specifically, Friday night. This is a time of the week when many people want to go out to eat, hang out with friends, or even go out at night. For those that want to save money, or stick to other New Year’s resolutions (finish a book, etc.), this time could be spent in other ways. It can be very tempting to agree to an expensive activity that could potentially drain your bank account or cause you to disregard your budget. In these cases, it is crucial to have a backup plan or a repository of fun activities or hobbies to choose from. It also helps to keep your goals in mind and prioritize them. What is more important to you ?

When we make goals for ourselves and break them, this can lead to feelings of self-doubt and frustration. Choosing to spend our time in ways that coincide with our goals is important. Plus, Friday night really sets the tone for your weekend, and no one wants to spend it bankrupt.

Here are a few very simple ideas for your next Friday night –

  1. Cook dinner at home while binge watching Netflix or listening to music. Instead of eating an overpriced burger and leaving a tip, save some cash by eating at home (while working on your culinary skills).
  2. Read a book – this is a lot more fun than it sounds, I promise ! While all of your friends are out, you could be sharpening up those reading skills. And that, also, is much more useful than it may sound. Try picking up a book that interests you – something that you find intriguing that you just haven’t had the chance to read up on yet.
  3. Work on a hobby. Do you paint ? Do that.
  4. Listen to a few podcasts – what are you interested in ? There are hundreds of free podcasts out there just waiting to be listened to on just about any subject. This is a great option for those not big into reading.
  5. Sleep ! Because between work, social life and hobbies,  good sleep is hard to come by.
  6. Plan out your goals. So many people set goals for themselves that they never manage to keep. They say that actually writing out your goals makes you much more likely to keep them. This is important – why let yet another year go by without doing the things that will make you the most happy ?
  7. Have a dog ? Go for a walk.
  8. Clean your house / apartment. This is probably the least fun on the list, but it is important to not only maintain your living area, but to also bring order to your life.
  9. Have a spa night. This doesn’t need to be super fancy, either. Light a candle, paint your nails (or not, if you don’t do that type of thing), put on a face mask and chill. Literally anyone can do this.
  10. Invite a few friends over for a night in.

I hope these ten ideas give you inspiration on how to use your time throughout the weekend when you want to be a bit more frugal. If you have any other ideas or activities, please share in the comments below.

 

Thanks for reading – I hope you have a great week.

-Morgan

Can travel help you grow professionally?

It is possible to learn from every experience in life, whether it is a new job, opportunity, or a more challenging situation that causes a temporary setback. Because there are so many skills that can be acquired through our experiences, this article will review some of the necessary professional (and personal) skills that can be gained from an activity that yields many experiences – traveling. Travel includes exotic vacations, work trips, a trip to the mountains, or even pitching a tent in your own backyard – it all depends on how you look at it.

  1. The first noteworthy skill that can be gained from travel is the ability to be open minded. Oftentimes when we travel we are faced with new situations and experiences that are not necessarily common in our own culture. This could include customs that are popular in one city but unheard of in another. It is important to be open minded in a professional setting as most businesses work in a global atmosphere. Being open minded also enables you to adapt more quickly to challenges, making you more reactive. The ability to be open minded also enables you to try new things and make the most of each experience.
  2. Another skill that travel often provides is the willingness to try new things. With travel comes unexpected situations and discoveries, as it is impossible to know what will happen next and what will be encountered. The ability to get comfortable with the unexpected is an extremely valuable skill set in the workplace, as this makes us more comfortable with change, and less fearful of failure. The willingness to try new things combined with limited fear of failure is powerful because it encourages innovation, creativity and fresh ideas.
  3. Traveling provides the ability to be reflective. Oftentimes travel involves new experiences and opportunities that are unlikely to be experienced elsewhere. This provides the opportunity to reflect on what really matters, and what you can learn from new experiences and people. This transfers quite easily to the workplace, as the ability to reflect on one’s own behavior and performance is critical for growth. If one can identify areas for improvement, or areas that they are excelling, it makes it easier to develop a plan for achieving goals, meeting metrics and aligning better with the organization.
  4. Unless you are traveling with a group or travel company, you will likely need to spend a good deal of time planning out your trip. This is a useful skill in both life and the workplace, as the ability to successfully meet goals require some level of planning, whether it be with formal goal setting, or jotting down a few ideas on paper.
  5. As an alternative, the decision to go with a travel group when exploring a new city or country also provides benefits that can be used within the workplace. First, the ability to work as a team – explore new sites, climb new mountains, and meet new challenges – these all happen as a team. The bonds that are made between people throughout these new experiences are irreplaceable, and the ability to work together is crucial. Similarly, most people encounter tough assignments and challenges at work – most of which can be resolved through teamwork. If these challenges could be met in the same way as they are addressed when exploring a new country, they are likely to yield much more favorable results.
  6. This last benefit is perhaps my favorite, as I find it holds true time and time again  – traveling generates creativity and inspiration. There is nothing like flying home and reflecting on a trip that has enlightened you with new experiences. Being in a new element often generates creativity and inspiration, and it is in these times that we are able to muster up ideas that are the most closely aligned with who we really are. So, just as when we travel, it is important to refresh our minds as we work. Take breaks. Take a walk. Try something new. Switch up your routine. Simple changes can often produce results that allow us to think creatively and out of the box to find new inspiration and ideas.

So that’s my list of ways that travel can benefit you in the workplace. I recommend travel as a way to learn about the world – whether it is a 30-minute car ride east, or a flight to a different country, these experiences can have long-lasting and impactful changes on our perception and ability to be effective and creative within the workplace.